Reach as Metaphor. Burger ad as metaphor (dodgy)

A little diversion for a moment from editing theory.

Just to talk about metaphors for a moment.

The Russians, Kuleshov and especially Eisenstein were interested in the metaphorical power of film.

But what is metaphor in film?

Well, a metaphor is something that is used in place of something else to suggest a likeness between them.

Her anger burned like the sun.

Pretty crappy I know, but you get the point.

I'm fascinated by metaphor.  And the idea that when we watch something, we are maybe processing it in a completely different way.

Take the film Reach for example.  What could it be a metaphor for?

Life?  We are all going to die and is it worth it to struggle for greatness?

These questions might not be worth asking when you watch a film, but they are interesting
when you are writing one, and trying to sell one.

I recently went to a conference with lots of sales agents and distributors and they all said the same thing: know what the 'big theme' of your film is.  And make sure it doesn't have too many.

Interesting.

I think.

Speaking of metahpors, what is this ad, and many others, really saying to you?